Market dynamics to watch
1. Cardiology: Innovation is changing how care is delivered—and how it’s financed.
Cardiology innovation is accelerating, with electrophysiology and structural heart technologies driving the greatest shifts in spend. Rapid adoption of pulsed field ablation, next-generation mapping systems, and growing atrial fibrillation volumes is accelerating procedural growth, while transcatheter valve therapies and emerging aortic regurgitation devices are expanding the structural heart market. Organizations should prepare for an uptick in coronary drug-coated balloons and renal denervation, which require strong clinical governance and standardized patient selection. Cardiovascular ASCs remain an emerging trend, with regulatory changes and physician interest creating new considerations for contracting, operational planning, and supply chain strategy. Operational and workflow efficiencies can optimize margins by means other than isolated focus on device costs. Room setup and throughput, anesthesia workflows, and recovery/same-day discharge pathways where appropriate can help maximize procedural volumes in both the hospital and ASC environments.
Explore deeper insights into pulsed field ablation, structural heart innovation, coronary drug-coated balloons, renal denervation, ASC strategy, and other emerging trends shaping the cardiology market in our cardiology category insights report.
2. Orthopedics: The shift to outpatient care is reshaping strategy, technology, and spend.
As more orthopedic procedures move to ASCs, organizations face increasing pressure to manage margins through standardized care pathways, implant selection, and contracting strategies. Technology is advancing with portable robotic and navigation systems designed for ambulatory settings, requiring organizations to balance clinical benefits with per-case costs. Emerging innovations—including personalized spinal implants—may improve outcomes. Health systems should monitor evolving reimbursement models, including the proposed expansion to the Comprehensive Care for Joint Replacement Model, which may further align physician preference, implant selection, and 90-day episode-based cost management. If finalized as proposed, the Comprehensive Care for Joint Replacement Expanded Model would begin Oct. 1, 2027.
Discover how ASCs, robotics, personalized implants, reimbursement changes, and other emerging trends are influencing orthopedic care in our orthopedics category insights report.
3. Surgical services: Rising cost pressures are driving surgical strategy and operations.
Margin pressures are prompting health systems to rethink how surgical services are managed across care settings. As procedures migrate to ambulatory environments, organizations are placing greater emphasis on standardization, contracting, supply chain alignment, and careful management of high-volume consumables. Participation-based contracting models, persistent supplier cost increases, and new regulatory requirements—such as surgical smoke evacuation mandates—are reshaping purchasing strategies. Organizations also must evaluate the growing role of robotic-assisted surgery, balancing total cost of ownership with utilization, operational efficiency, and clinical value.
Learn how ambulatory surgery, supplier dynamics, robotics, contracting strategies, and emerging regulatory requirements are influencing surgical services in our surgical services category insights report.