Competing with direct-to-consumer healthcare

In this episode of Edge Perspectives, host Tori Richie and Strategy Intelligence experts Emily Fitt, Dionne Dela Cruz, and Hailey Mulliner explore how consumer expectations are transforming healthcare demand. The conversation unpacks direct to consumer platforms, the "invisible market" of cash-based services, and the "Amazon culture" reshaping patient access across primary care, women's health, and obesity medicine. The experts share strategies health systems can use to compete.

Note to our listeners: Sg2 Perspectives was recently renamed Edge Perspectives. Same great hosts, same great content, expanding to cover data-driven market intelligence, quality and operations insights from health care provider leaders. There is no action needed for you to keep this podcast in your subscriptions and feeds. But you will see a new logo and a new name. We are always excited to get ideas and feedback from our listeners. Contact the hosts with your comments or episode ideas or visit The Leading Edge by Vizient on LinkedIn.